Thursday, August 8, 2013

H&M Osheaga Music Festival 2013 and DIY

H&M invited us to the Osheaga Music Festival that took place in Montreal and it was a blast! It was a three day fun filled adventure with amazing musicians, an H&M DIY tent and fashionista's getting their groove on everywhere! Cailli couldn't come last minute because she got her Appendix removed, but the whole H&M Canada team and I danced our pants off for three days and we sent her pics to cheer her up! LOL! There were major headliners like Mumford and Sons, Ellie Goulding, The Lumineers, Tegan and Sara, Icona Pop, Kendrick Lamar, The Cure, Macklemore and Ryan Lewis. And Indie groups like dj's C2C from France (my new obsession), Lou Doillon (Jane Birkin's daughter and fashionista), Wild Belle, and Hyphen Hyphen (that was in H&M's commercial)

I had the BEST weekend dancing in the rain/mud, singing at the top of my lungs, running from concert to concert and hanging in the H&M DIY tent! It was the coolest tent around because they had DJ's playing music while everyone was coming in to craft and make their own DIY's! From studs, rhinestones, stencils, safety pins, gems, stamps and fabric paint...everyone was crafting up a storm and customizing their own clothes.

Cailli and I made four DIY inspiration pieces that hung in the DIY tent. It included two H&M sweatshirts and two H&M jean shorts. It was to give people an idea of what they could do with the materials. There was also a printer printing thousands of Polaroid's of everyone who hash tagged #HMosheaga on their Instagram and Twitter feed during the concert. It was a really cool memento and I ended up with 25 Poloroids!

Osheaga was the best music festival that I'd ever been too and I still can't stop thinking about all the FUN we had. But when Mumfords and Sons performed their finale, all of this white confetti exploded and fell out of the sky and fell over 20,000 people! It was magical! Check out the video below!
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Naomi Tallin said...

my instagram was filled with pictures of everyone at Osheaga over the weekend, it was totally not fair for those who were no where near! That DIY tent would send me into a fit!


Absolutely Mrs. K said...

I must disappoint you girls, in belgium we have officially the best music festival in the world, rock werchter ;)! even people from coachella come to the festival to improve their own festival. maybe one day you have the opportunity to check it out. anyway, look at the diy-room, so many people, looks amazing! and lady i love love love the black boots! completely into black military boots lately and now every brand has them, completely into the chanels for next season!

Daphne Benosa said...

Love your quirky outfits! Haven't been to music festivals. One day! :)

xx Daphne of