Friday, October 17, 2014

Alexander Wang x H&M Collection Launch in NYC

The Alexander Wang for H&M Collection is coming... and it's coming in strong!!! BANG BANG WANG!!! We are obsessed! The collection mixes sports and performance for everyday life. The fabrics are made for the never ending dance parties! The women's collection includes 38 exclusively designed garments including the playful everyday objects like the swim goggles, boxing gloves, and even a whistle. This morning we went to a press preview and heard Sally Singer interview Alex about the collection. It was such an inspiring discussion. Alex mentioned how he keeps all of his ideas on his iPhone and how he learned so much about technical fabrics and working on a large scale with H&M. Most of the collection was made in Italy and he was able to explore new concepts and ideas with H&M. The scuba dresses, fabric innovation and motorbike sweats takes this collection to a whole new level because everything was designed brand new for this designer collaboration. The only thing he brought back was the Freya boot, and he added a scuba sock in it. We love how he played with his logo! There are injected logos on sweatshirts, compression crop tops and tights.  It's hard to pick our favourite pieces, but we love the yoga mat, sunnies, t-shirt dress, boxing gloves, hats and puffy jackets.

The launch party was in Harlem at the Armory. We all took our seats and performers flew down from ropes attached to the ceiling and started climbing the walls,  and jumping and flipping off trampolines. It was insane!  It then went directly into a fashion show led by supermodel Karlie Kloss. The beats of the music were electrifying as Tyson Beckford and all of the models wore plastic sports face guards. All of the models looked like a Wang Army! Strong, powerful, chic, and athletic. Then the most anticipated moment of the night was when Missy Elliot came out on stage and the crowd went wild! She was so phenomenal...we are still singing Missy Elliot's songs... Get your freak on!!! She was the guest performer of the night and she was so unbelievable, she brought down the house!
The #ALEXANDERWANGXHM Collection launches Nov.6th, as well as online and in 250 stores worldwide. Check out the video we made on Instagram!
   photo IMG_4440_zps228d8470.jpg photo IMG_4368_zps868a7ed7.jpg  photo IMG_4364_zps911ad74f.jpg  photo IMG_4326_zps9f5f032f.jpg  photo beckermangirls-nyc-wang-beckermanblog-bloggers-canada_zps6a239ddb.jpg  photo beckermanblog-twins-alexanderwangxhm-collaboration-hm-runway-nyc-preview_zps6f23e688.jpg  photo tyson-beckford-runway-wang-alexanderwangxhm_zps2f6c7fe6.jpg  photo alexwangxhm-alexanderwangxhm-hm-beckermantwins-beckerman-style-collab_zps010efb2f.jpg  photo alexanderwangxhm-beckermans-hm-alexwang-collab-nyc-athletic_zps6310b853.jpg  photo IMG_9099_zpsb775077c.jpg  photo IMG_9082_zps792b02df.jpg  photo alexanderwangxhm-beckermans-beckermansinnyc-beckermantwins-sisters-alexanderwang-missyelliottperformance-ny_zps3c3247f2.jpg  photo missyelliott-alexanderwangxhm-hm-alexanderwang-collaboration-nyc-beckermanblog_zps9453b70b.jpg  photo missyelliott-beckermangirls-ny-hm-wang-collaboration-alexanderwangxhm-beckermantwins-beckermanblog-streetstyle_zpsa1e736e5.jpg  photo IMG_9069_zps2c9e8961.jpg  photo IMG_4653_zps44fdf203.jpg
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The Dainty Dolls House said...

Wow, this looks super amazing!! You girls look marvellous, am glad it was such a fun time :) xoxox

Unknown said...

yesss!!! love the collection! esp all the harness like stuff. (can u wear that face harness in public?! :D) and the white fringe dress/skirt is awesome.

dresses-and-travels //@susandollparts

Unknown said...

Love Missy Elliott!! And Alexander Wang is just amazing!


Colleen said...

Oh my gosh, so jealous! I loved this collection! I can't believe you got to meet Alexander Wang!


Unknown said...

I am not sure I liked the collection but it seems like you guys had a great time!! Show was definitely amazing!! xx-Ari

Coco said...

You are my superstars girls!!! Great shooting!!
Coco et La vie en rose / Bloglovin / Facebook

Monic Dzej said...

Wow, this look amazing !

Lyric Fashion Lover said...

Love you guys! I can't wait to get my hands on some of those pieces : )

K said...

What an amazing throwback with Missy ! ;p


Jeanne said...

I love sports so I could only love this collection! Amazing covering of the events girls! Your looks are awesome! Heartbeats for the so trendy asymmetric dress, and I think I have the same ripped black jeans! ;)
Have an amazing Sunday!

Stanislava E. said...

Such an event! The whole fashion world is waiting for the launch of the AW collection for H&M! Super photos! You girls rock!


Monsterchen said...

wow you girls just rock!!! you look amazing and i can´t wait to see those pieces in store!!!

Paola Lauretano said...

Cool event... lucky you!!!!!
Kisses girls!!!

My Facebook

Unknown said...

Awesome pictures gaaalzz!!
I can't wait for the alexander wang for H&M collection.


Tina Bradley said...

Fab launch. Amazing collection! T.

lucia m said...

looks amazing!
Join my $100 Lulus
giveaway on my blog!

Unknown said...

I'm waiting to see the collection, what I've seen so far was too special

Claire said...

You ladies are the cutest, with such fun photos!

God bless,
XO, Claire

Shannon Jenkins said...

Cannot wait to check out this new collection! So jealous you got to go to the launch!

<3 Shannon

Laura Mitbrodt said...

This would looks so fun! I can't wait to get my hands on the collection


Ahh, brilliant intro photo ladies! Yes, this collection looks very cool! xx
Insta-Art Work & Play

Unknown said...

Ahhh, can't believe you lucky girlies got to take a photo with the messiah himself! I would've have been hyperventilating and all sorts of freaking out... I cannot wait for 6 November... Who knew I needed boxing gloves??? Xo

Bellezzefelici said...

Wow, girls, you're COOL!


Martina's Mark said...

I'm SO jealous!! Unreal!! Actually unreal!! Can't wait to get my hands on it!! Martina x

Caro * said...

Great event ! Your styles are amazing girls ! :)

AnnaLynne said...

This collection looks great!
What luck :)
see you soon

The Fashion Panda said...

The collection looks amazing !
Looks like you guys had so much fun ! :)

Styled By Noosh said...

LOL! These pics are great!
That's so amazing that you went! So happy for you! Alexander Wang has become one of my favorite designers. Wish I could have been there.

Love catching up with you girls

Styled By Noosh


Annie L said...

So cool! You guys were dressed perfectly for the day.
xo Annie
New England Romance

Gabrielle said...

You two has so much energy, it really shows in photos! I'm SO jealous that you got to watch Missy Elliot and this collection is insane - I've sane various snapshots of this and each time I'm left speechless! :)