Alexander Wang x H&M Collection Launch in NYC

The Alexander Wang for H&M Collection is coming... and it's coming in strong!!! BANG BANG WANG!!! We are obsessed! The collection mixes sports and performance for everyday life. The fabrics are made for the never ending dance parties! The women's collection includes 38 exclusively designed garments including the playful everyday objects like the swim goggles, boxing gloves, and even a whistle. This morning we went to a press preview and heard Sally Singer interview Alex about the collection. It was such an inspiring discussion. Alex mentioned how he keeps all of his ideas on his iPhone and how he learned so much about technical fabrics and working on a large scale with H&M. Most of the collection was made in Italy and he was able to explore new concepts and ideas with H&M. The scuba dresses, fabric innovation and motorbike sweats takes this collection to a whole new level because everything was designed brand new for this designer collaboration. The only thing he brought back was the Freya boot, and he added a scuba sock in it. We love how he played with his logo! There are injected logos on sweatshirts, compression crop tops and tights.  It's hard to pick our favourite pieces, but we love the yoga mat, sunnies, t-shirt dress, boxing gloves, hats and puffy jackets.

The launch party was in Harlem at the Armory. We all took our seats and performers flew down from ropes attached to the ceiling and started climbing the walls,  and jumping and flipping off trampolines. It was insane!  It then went directly into a fashion show led by supermodel Karlie Kloss. The beats of the music were electrifying as Tyson Beckford and all of the models wore plastic sports face guards. All of the models looked like a Wang Army! Strong, powerful, chic, and athletic. Then the most anticipated moment of the night was when Missy Elliot came out on stage and the crowd went wild! She was so phenomenal...we are still singing Missy Elliot's songs... Get your freak on!!! She was the guest performer of the night and she was so unbelievable, she brought down the house!
The #ALEXANDERWANGXHM Collection launches Nov.6th, as well as online and in 250 stores worldwide. Check out the video we made on Instagram!
 
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