Friday, February 12, 2016

Tide x Parsons x CFDA Dinner

We had the most magical dinner kicking off New York Fashion Week! We met up with Parsons' design students who have been working feverishly together to create sustainable, washable clothing and making sure that they can stand the test of time. Not only were the students a pleasure to chat with, their garments were stunning and embodied an energy of life!

Tide partnered with Parsons School of Design. Students learned how to design for care. We chatted about how these new amazing designers are taking a leap and designing for the future because dry cleaning and chemicals are so bad for the environment. By treating your clothes at home, you can clean them how you want them with Tide Pods Free and Gentle and Downy Fabric Conditioner. The specially designed coursework combined the design expertise of the Parsons Faculty and Proctor and Gamble scientists to help students think of new ways to make their future collections with care in mind.

What's so cool is that the students designs are Surprisingly Washable! Fabrics that we didn't think could be washed...CAN! They found and tested them over and over again. It really proves that it's all about preserving the clothes we love! Tide and Downy's technology can go beyond clean and go right down to the fiber level. It was such a wonderful night celebrating and chatting together with designer Nicole Miller, Steven Kolb CEO at CFDA, and Burak Cakmak Dean at Parsons
 photo tide-sambeckerman-caillibeckerman-nyfw_zpsbg8e8ccm.jpg  photo 8-Tide-Beckerman_zpsgnfc9pnj.jpg  photo newyorkfashionweek-parsons-tide-chic-_zpsmy8bw8vu.jpg  photo samandcaillibeckerman-nyfw-nicolemiller_zpsjhvssz39.jpg  photo tide-tidechic-parsons-stevenkolb_zpst7tubil3.jpg  photo parsonsstudents-beckermanblog-sisters-nyfw_zps1ghwozay.jpg  photo tide-surprisinglywashable-beckermans-sisters_zpsivjhd71z.jpg  photo 7-Tide-Beckerman_zpspt05r9rx.jpg Pin It Now!


Adele said...

love your outfits girls, can't wait to see more from NYFW!

GlamourZONE said...

wow,looks like you had so much fun
The both ofyou looks awesome

Jackie Harrison said...

What a awesome event beautiful dolls

Unknown said...

This sounds like such an amazing night! And it's so great to hear that these students are thinking about sustainable clothing.

Tina said...

Love your outfits and the dinner looks fantastic!


Couture Carrie said...

How fun and fabulous!
You both look amazing!


Missymayification said...

Awesome night and great photos!! Liking all the designs. Beautiful! :)

Unknown said...

Amazing post!!!

Jeanne said...

What a stunning event girls! I love your outfits too! Blue is such a wonderful shade! Can't wait to find out what you'll do for NY Fashion week!!

BEAUTYEDITER.COM – Beauty Blog said...

Well done! I absolutely had fun reading this. Happy Monday!


mispapelicos said...

Thank you for not forgetting me, my deartest starsssssssssssss.
Mil besos

Thestylegalaxy said...

Lovely post.

Tijana said...

amazing post, great photos! :)

Jackie said...

These designs are beautiful, especially that blue beaded piece. I can't believe they are all machine washable, so awesome. You girls look beautiful! Looking forward to see the rest of your adventures at NYFW!

xo, jackie

Unknown said...

Great post dear!


Unknown said...

great shots :)
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Anonymous said...

Stylish as always, ladies!! xo

Devayani said...

I love your outfits too! Blue is such a wonderful shade!